Privacy Policy
Privacy Policy
Effective: January 2026
This Privacy Policy explains how Alta Development Group, LLC d/b/a Alta Homes (“Alta,” “we,” “us”) collects, uses, shares, and protects information when you interact with us online or offline, including through our website, forms, text messages, phone calls, email, and social media pages (collectively, the “Services”).
By using the Services or communicating with us, you agree to this Privacy Policy.
1) Information we collect
We collect information in three main ways: (1) information you provide, (2) information collected automatically on our website, and (3) information from service providers and partners.
A. Information you provide
Depending on how you interact with us, we may collect:
Contact details: name, email, phone number, mailing address
Home search details: communities of interest, preferred timeframes, budget ranges you choose to share, home preferences
Customer care and warranty: address, closing date, service request details, photos you submit
Event and appointment info: tour appointments, open house RSVPs, communications preferences
Job applicant info (if you apply): resume, work history, education, references, and related details
B. Information collected automatically (website)
When you visit our website, we may automatically collect:
Device and network info: IP address, device identifiers, browser type, operating system
Usage data: pages viewed, links clicked, time spent, referral URLs, general location derived from IP
Cookie and similar technology data (see Section 4)
C. Information from others
We may receive information from:
Vendors that provide analytics, forms, scheduling, customer service tools, and website hosting
Advertising partners (only if we run ad campaigns) that provide aggregated performance information
Social media platforms when you engage with our pages or ads (subject to the platform’s policies)
2) How we use information
We use information to:
Respond to inquiries and provide requested information
Schedule tours, appointments, and follow ups
Provide customer support and handle warranty or service requests
Improve our website and communications
Send updates and marketing (you can opt out at any time)
Protect against fraud, abuse, and security incidents
Comply with legal obligations and enforce our terms
3) How we share information
We may share information with:
Service providers who help us operate (hosting, analytics, forms, texting, email delivery, CRM, customer care)
Contractors and vendors who support homebuilding and warranty service, when needed to address a request you made
Professional advisors (legal, accounting) as necessary
Government and law enforcement if required by law or to protect rights and safety
Business transfers if Alta Development Group, LLC is involved in a merger, acquisition, or asset sale
We do not sell your personal data.
4) Cookies and similar technologies
We may use cookies, pixels, and similar tools to keep the site working, remember preferences, understand traffic, and measure marketing performance.
You can control cookies through your browser settings.
5) Your Texas privacy rights
Where applicable under the Texas Data Privacy and Security Act, you may have rights to access, correct, delete, obtain a copy of, or opt out of certain processing of your personal data.
Requests can be submitted to
We may need to verify your identity before responding.
6) Marketing and Messaging choices
Email. You can opt out of marketing emails at any time using the unsubscribe link included in the message.
Text Messages (SMS). If you opt in to receive text messages from Alta Homes, you may receive marketing, promotional, conversational, and informational messages related to our communities, availability, appointments, and promotions. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us at
. Consent to receive text messages is not a condition of purchase. Your phone number and SMS consent will not be shared with or sold to third parties for their marketing purposes. For full SMS terms, see Section 21 of our Terms and Conditions at
https://www.myaltahomes.com/termsandconditions
.
7) Children
Our Services are intended for adults and are not directed to children under 18.
8) Security and retention
We use reasonable safeguards to protect personal data and retain it only as long as necessary for legitimate business and legal purposes.
9) Texas only operations
Alta Development Group, LLC operates and markets homes only in Texas. Information is processed and stored in the United States.
10) Changes to this policy
We may update this Policy from time to time. The effective date reflects the most recent update.
11) Contact us
Privacy questions or requests:
You may also contact us through the Contact page on our website.